Tupu is an eight-week business accelerator that provides you with the tools, mentorship, and resources to grow.

Huraina tō kurahuna

Tupu is taking ten teams of founders on a journey to transform their pakihi from startup to an investment-ready venture.

Find out more

Tupu Hononga

Connect with Tupu's network

Build meaningful connections with like-minded business owners and entrepreneurs in Aotearoa

  • Discover professionals across Aotearoa
  • Swipe-style networking interface
  • Direct messaging and connection requests
  • Share knowledge and support fellow entrepreneurs

Tupu Hononga

95% Match
Available
Saara Tawha

Tupu Accelerator

Aotearoa New Zealand

Co-facilitator

Available
Ian Musson

Tupu Accelerator

Aotearoa New Zealand

Mentor

Available
Brittany Teei

Tupu Accelerator

Aotearoa New Zealand

Co-facilitator

Available
James Davis-Sigley

Tupu Accelerator

Aotearoa New Zealand

Mentor

E tū Tupuānuku, ko te one paraumu. Ringihia mai rā tō rahi ki te whenua haumako, kia puta ko te ora o Rongo. Koia!

Behold Tipuānuku, of the fertile soil. Spread your plenty across the land, reveal the bounty of Rongo. Indeed!

– Nā Rangi Mātāmua

Sprout Agritech Partnership

In partnership with Tapuwae Roa and Sprout Agritech

United through the shared vision of driving Māori entrepreneurship forward, Sprout Agritech and Tapuwae Roa have partnered to deliver Tupu, an innovative business accelerator that is paving the way for pakihi Māori to to grow and become investment-ready, co-funded by Callaghan Innovation.

Find out more

Key dates and programme outline

Kaupapa Date Location
Applications open 24 February Online
Applications close 20 March Online
Panel interviews
for shortlisted teams
10 – 11 April Online
Mihi whakatau
and Wānanga tuatahi
1 – 3 May Tāmaki Makaurau
1 x weekly wānanga
1 x weekly coaching
5 May – 22 June Online
Wānanga tuarua 29 – 31 May Tāmaki Makaurau
Wānanga tuatoru 24 – 25 June Tāmaki Makaurau
Final Showcase 26 June Tāmaki Makaurau

Preparing pakihi Māori for global aspirations

The Tupu Accelerator has proven to be a transformative force for Māori entrepreneurship within Aotearoa with a total Net Promoter Score (NPS) of 84.5%*. Recognising the positive influence of the programme on their ventures, many of our former Purapura (founders) believe the programme has significantly advanced their pakihi, providing them with the skills and confidence to scale their operations and elevate their startup to new heights.

*Results from responding Purapura in the 2025 Tapuwae Roa post-programme NPS survey

87%
of participating Purapura believe Tupu has had a positive impact on their pakihi
87%
of participating Purapura believe Tupu was a gamechanger for their pakihi
100%
of participating Purapura believe Tupu exposed key pātai for their pakihi
100%
of participating Purapura would recommend the Tupu Accelerator to other Purapura Māori
"Tupu is just the beginning of my journey, but the lessons and insights I have gained during this course has accelerated this start-up process in a way I could not have imagined"
– Purapura (2024 cohort)

Ō mātou pūkenga | Our coaches

Saara Tawha
Saara Tawha
Co-facilitator
Brittany Teei
Brittany Teei
Co-facilitator
Ian Musson
Ian Musson
Mentor
James Davis-Sigley
James Davis-Sigley
Mentor

Turn your entrepreneurial vision into a reality!

Applications open

Applications are open from 24 February to 20 March 2025

Shortlist Panel Interviews

Shortlisted applicants will be invited to present to an online panel between 10 – 11 April 2025

Programme begins

Ten start-up teams will be inducted into the accelerator with the first wānanga on 1 – 3 May 2025

Kawepūrongo | News and updates

Kia tupu ai ki angitū
07/07/2025

Kia tupu ai ki angitū

Whītiki tauā - A huge mihi to everyone who joined us at the Auckland Art Gallery Toi o Tāmaki for the Tupu Accelerator Showcase i tērā wiki, he pō whakahirahira hoki. It was an inspiring [...]

Tupu Accelerator Showcase 2025
04/06/2025

Tupu Accelerator Showcase 2025 – Tickets Selling Fast

Tapuwae Roa is proud to present the Tupu Accelerator Showcase 2025, taking place on Thursday 26 June at the Auckland Art Gallery. This all-inclusive event marks the culmination of our eight-week kaupapa-Māori business accelerator, where [...]

Nau mai haere mai ki Tupu
13/05/2025

Nau mai haere mai ki Tupu

Earlier this month, Tapuwae Roa we welcomed ten new pakihi to our second iteration of the Tupu Accelerator. Delivered in partnership with Sprout Agritech and co-funded by Callaghan Innovation, the eight-week programme now enters its [...]